
Wednesday Aug 23, 2023
How To Grow Social Media, Secure Endorsements, & Build A Brand - Part 2 w/ Jerrod ”J-Rod” Sullivan
In this exclusive sit-down (and first-ever podcast interview) with drummer extraordinaire Jerrod "J-Rod" Sullivan, we dive into the mindset and secrets to success of one of the industry's most in-demand drummers and prolific content creators.
In 2006, J-Rod uploaded his first Youtube video, and the reactions confirmed what he knew all along, his musical talent would be used as a gift to educate and inspire others. As a social media influencer with a growing community of 700K+ followers, he is a model for how to grown your online presence as a creative.
An alumnus of the Atlanta Institute of Music, J-Rod is the current drummer for The 4 Korners, Jeffrey Osborne, & Avery Sunshine, and has performed alongside musical artists such as Bebe Winans, Smokey Robinson, Chantae Moore, Johnny Gill, Kenny Latimore, and Byron Cage. In addition, he’s made television appearances on Being Mary Jane (BET), SingleLadies (VH1), Greenleaf (OWN), American Soul (BET), Dynasty (CBS), and BET HER. As the founder and owner of the style-centered streetwear brand "Got Pocket?", he has united musicians in over 25 countries. His style, method, and dedication creates an energetic community of aspiring and talented musicians.
In this episode, J-Rod shares how he went from zero to hundreds of thousands of followers worldwide, his strategy for creating consistently engaging content, why the idea for "Got Pocket" almost never happened, and how he juggles these responsibilities with being an in-demand drummer in the music industry. This one is so good we had to break it down into two parts! Be sure to tap in for this one!
#contentcreator #professionalmusician #touringdrummer #socialmedia #recordingartist #entrepreneur #musicindustry #musicallyhitched
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